cracker {HoRM} | R Documentation |
Cracker Dataset
Description
This dataset is from marketing research on the sales of crackers for a particular company.
Usage
data(cracker)
Format
This data frame consists of 15 stores, each receiving a particular promotional strategy, with the following 4 variables (columns):
-
treat
An indicator for which of the three marketing strategies (treatment) was employed. -
store
The store number within the particular treatment. -
y
The number of cases of the crackers sold during the promotional period. -
x
The store's cracker sales during the preceding sales period.
Source
Kutner, M. H., Nachtsheim, C. J., Neter, J., and Li, W. (2005) Applied Linear Statistical Models, Fifth Edition, McGraw-Hill/Irwin.
References
Young, D. S. (2017), Handbook of Regression Methods, CRC Press.
[Package HoRM version 0.1.4 Index]