Cracker {mlogit}R Documentation

Choice of Brand for Crakers

Description

a sample of 3292 individualscross-section

Format

A dataframe containing :

- id: individuals identifiers, - choice: one of sunshine, keebler, nabisco, private, - disp.z: is there a display for brand z? - feat.z: is there a newspaper feature advertisement for brand z? - price.z: price of brand z.

Source

[Journal of Business Economics and Statistics web site](https://www.amstat.org).

References

Jain DC, Vilcassim NJ, Chintagunta PK (1994). “A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data.” Journal of Business & Economic Statistics, 12(3), 317-328.

Paap R, Franses PH (2000). “A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables.” Journal of Applied Econometrics, 15(6), 717-744.


[Package mlogit version 1.1-2 Index]