Robyn {Robyn} | R Documentation |
Robyn MMM Project from Meta Marketing Science
Description
Robyn is an automated Marketing Mix Modeling (MMM) code. It aims to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocator and diminishing returns curves and allows ground-truth calibration to account for causation.
Author(s)
Gufeng Zhou (gufeng@meta.com)
Leonel Sentana (leonelsentana@meta.com)
Igor Skokan (igorskokan@meta.com)
Bernardo Lares (bernardolares@meta.com)
See Also
Useful links:
Report bugs at https://github.com/facebookexperimental/Robyn/issues
[Package Robyn version 3.11.1 Index]