advertising {liver} | R Documentation |
advertising data set
Description
the dataset is from an anonymous organisation's social media ad campaign. the advertising dataset contains 11
features and 1143
records.
Usage
data(advertising)
Format
the advertising
dataset, as a data frame, contains 1143
rows and 11
columns (variables/features). the 11
variables are:
-
ad.id
: an unique ID for each ad. -
xyz.campaign.id
: an ID associated with each ad campaign of XYZ company. -
fb.campaign.id
: an ID associated with how Facebook tracks each campaign. -
age
: age of the person to whom the ad is shown. -
gender
: gender of the person to whim the add is shown. -
interest
: a code specifying the category to which the person's interest belongs (interests are as mentioned in the person's Facebook public profile). -
impressions
: the number of times the ad was shown. -
clicks
: number of clicks on for that ad. -
spend
: amount paid by company xyz to Facebook, to show that ad. -
conversion
: total number of people who enquired about the product after seeing the ad. -
approved
: total number of people who bought the product after seeing the ad.
Details
A detailed description of the dataset can be found:
https://www.kaggle.com/loveall/clicks-conversion-tracking
See Also
adult
, risk
, churn
, churnTel
, bank
, marketing
, insurance
, cereal
, housePrice
, house
Examples
data(advertising)
str(advertising)