annualhalfingmodel {CADF}R Documentation

Annual Halfing Model

Description

A recency-frequency model used in non-contractual situations. Model assumptions: 1.) Increasing recency leads to higher probability of quitting. 2.) Frequency is related to exponential learning curves Reference: Segmentation and Lifetime Value Modeling in SAS (Edward Malthouse)

Usage

annualhalfingmodel(cadf.data, starting.values)

Arguments

cadf.data

cadf-formatted dataset

starting.values

parameter starting values for model

Value

Returns model parameters

Examples

dta <- lapply(CADF::cadf.data.sample, function(x) tail(x$data, 1))
dta <- do.call(rbind, dta)
starting.values <- c(.5,.9,.2,-.9)
annualhalfingmodel(cadf.data.sample, starting.values)

[Package CADF version 0.1 Index]